Everlast Roofing North West

The challenge.

Chris runs Everlast Roofing North West as an owner-operator, covering pitched and flat roofs across Liverpool and the wider North West. Most leads come via referral and word of mouth. The site needed to convert cold search traffic (roof leaks, storm damage, re-roof quotes) into free-survey enquiries, and it needed to feel like the honest, photo-documented service Chris actually delivers, not the pushy roofer stereotype.

The approach.

• Service pages for the load-bearing offers: new roof installation, slate and tile, GRP fibreglass flat roofs, fascias / soffits / gutters, inspections, commercial, emergency repairs.
• Free-survey CTA repeated on every service and location page.
• Materials explained without technical jargon (natural slate, Spanish slate, reclaimed slate, GRP, EPDM, felt).
• Merseyside catchment mapped: Liverpool, Chester, Manchester, Warrington, Cheshire.
• Owner-operator tone throughout: Chris on the survey, Chris on the phone, honest diagnosis with photo evidence.
• Rank Math on-page SEO, structured for local intent (“roofer + suburb”) queries.

The result.

• Delivered on time within pack budget.
• Free-survey enquiries now arrive via the site alongside the traditional referral pipeline.
• Site backs a growing SEO programme (satellite sites for commercial roofing, emergency roofer, GRP flat roof, etc.) run by the sister brand.
• Live at everlastroofingnorthwest.co.uk.

The pack.

Under the current Liverpool Web Designers packs, this build sits closest to the Starter pack (£1,495) extended with service and location pages: a compact WordPress site, free-survey enquiry form, Google Business Profile setup, and on-page SEO basics. If ongoing SEO or ads is needed, that goes to our sister brand Marketing The Change as a separate job.